Working with MOTH’s Category and Social Media Manager to translate consumer and market data into a digestible, clear insight narrative, both to inform our own brand strategy and to position MOTH as category experts.

I reviewed, analysed, and identified key themes within the category research, then constructed the document’s narrative in a way which humanised the data, both avoiding jargon and weaving in the brand tone of voice. I was responsible for refining and editing the copy through several rounds of feedback.